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Design with intent, build with evidence.

Hi, I'm Pavi!

Design

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I move between UX, interaction design, and visual design, from improving information architecture to interaction details.

I believe great experiences begin with user empathy and clear intention. I’m an Experience Designer working across UX, UI, and product design, with 3+ years of experience and a background in software engineering and business.​ 

Engineering

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I work with developers to navigate technical constraints and stay involved through implementation, helping resolve gaps between the intended design and how the product actually works.

Business

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I connect design decisions to product goals, helping teams prioritize what matters and make thoughtful trade-offs without losing sight of users. 

HOW I WORK

01

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I start with the pain points, what users actually struggle with and what the business already knows about the "why."

02

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I distill dense requirements into clear paths that respect both business goals and user needs.

03

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I shape solutions that respect the technical architecture and the mental models users already trust.

MY BACKGROUND

My journey into UX began on the other side of the screen, as a user. I used a website to learn the software I would later use in my first job. But its cluttered pages, scattered information, and confusing navigation made it difficult to learn from. Finding my way through the website was a daily challenge.

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When it was redesigned, the difference went beyond its appearance. Information was organized more clearly, navigation became easier, and the visual design felt more cohesive. I experienced how thoughtful design could do more than make a website look better; it could make learning easier. I wanted to understand the decisions behind that change.

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Today, I bring that curiosity and 3+ years of cross-disciplinary experience to enterprise AI products for Johnson & Johnson. I translate complex requirements into workflows, establish reusable design patterns, and collaborate with engineering and business stakeholders through implementation. My involvement extends beyond the prototype: I test end-to-end experiences, identify usability gaps, and work with the team to resolve them before release.

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What began as curiosity about a better tool now shapes how I work. I look beyond the interface to understand what gets in people’s way, work through constraints, and take ownership of making the experience better.

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Our Services

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EXPERIENCE

Where I've worked

Mar 2024 - Present
Experience Designer (Contract)
Johnson & Johnson

Leading end-to-end UX design for an AI-powered enterprise product (2026 CIO 100 Award-winning Q&C Strategy), translating complex business requirements into intuitive workflows, high-fidelity prototypes, and development-ready specifications.

Jun 2023 - Dec 2023
UI/UX Designer
Rutgers University | PSM Program

Led the launch and design of the Rutgers MBS Externship Exchange website, a platform where students and sponsors can review the program and sponsor projects for students in an Externship Exchange program.

Jun 2023 - Aug 2023
Product Design Intern
Radical AI Previously Known as RadicalX

Conceptualized user interfaces for RadicalX, a gamified programming education SaaS platform. I conducted extensive research and collaborated with cross-functional teams to design responsive and engaging account creation features adhering to the brand's design system.

Sep 2022 - Dec 2022
Product Designer and Team Lead
Iron Skillet Coffee | MBS Externship Exchange Program

Led a cross-functional team from early-stage discovery to design. A complete product mockup for Iron Skillet Coffee, a company specializing in unique coffee blends. This involved product strategy, roadmapping sessions, team management, and outlining project updates and milestones. 

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