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Hi there!

I’m Pavithra, an Experience Designer with an engineering and business background, focused on creating intuitive, accessible, and human-centered product experiences that feel effortless to use.
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About me

About Me

I am a designer who believes that great experiences begin with empathy and clear intention. I value intuitiveness because it gives confidence to the users and makes products feel approachable and easy to engage with. My journey into UX began as a user when a thoughtful redesign transformed a familiar tool and changed how I understood design, motivating me to learn its underlying principles. With a background in engineering, business, and design, I bring a well-rounded perspective that balances user needs, technical feasibility, and product goals. I am detail-oriented, structured, and naturally curious, with a strong desire to grow as a leader through collaboration, reflection, and continuous learning. Outside work, you’ll find me photographing sunsets, a daily reminder that simplicity can still be powerful.

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My design philosophy

  • I start with evidence—user research, data, and domain-expert insights to shape the solution

  • I distill dense requirements into clear, humane paths that respect both business and user needs.

  • I speak “designer” and “developer,” turning hand-offs into co-creation.

  • I value accessibility and craft; small details build lasting trust.

  • I believe great products emerge from open, cross-functional collaboration—not siloed work.

Design Thinking
User Research
Prototyping
Leadership
Problem-Solving
Visual Design

My Experiences

Johnson & Johnson | Mar 2024 - Present
Employed through Mitchell Martin Inc
Experience Designer

Collaborate closely with cross-functional teams using agile methodology to gain a deep understanding of product requirements and functionalities, ensuring that my designs align with technical feasibility and business objectives. Design and prototype responsive features using user-centered design principles, creating development-ready deliverables such as interaction flows, visual designs, and technical specifications. 

Rutgers University, PSM Program | Jun 2023 - Dec 2023
UI/UX Designer

Fostered the launch and design of the Rutgers MBS Externship Exchange website using accessibility standards. Utilizing color theory and typography, I crafted visually appealing flyers to communicate program details to a broad student audience effectively.

RadicalX | Jun 2023 - Aug 2023
Product Design Intern

Conceptualized user interfaces for RadicalX, a gamified programming education SaaS platform. I conducted extensive research and collaborated with cross-functional teams to design responsive and engaging account creation features adhering to the brand's design system.

Iron Skillet Coffee | Sep 2022 - Dec 2022
(MBS Externship Exchange Program) 
Product Designer and Team Lead

Led a cross-functional team in the early-stage discovery to design a complete product mockup for Iron Skillet Coffee, a company specializing in unique coffee blends. This involved strategizing, conducting road mapping sessions, managing the team, and outlining project updates and milestones. 

UppBio | Aug 2022 - Sep 2022
UX Design & Research Intern

Conducted comprehensive research for UppBio, a biomanufacturing SaaS platform. Utilizing an empathetic design process, I redesigned a user-centered product, aligning project plans with stakeholder needs and identifying market expansion potential through compelling storytelling to impact over 100k+ biomanufacturing engineers.

Let's work together to design experiences!

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Developed by Pavithra Navamani Selvam.© All Rights Reserved.
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